A complete digital experience for a new charging network.
Charger Screen (shown on iPad), Mobile App and Marketing site.
Our objective was to design a every aspect of the customer experience, including touchscreen for the charger interface, mobile app, a responsive marketing website and portal which shared the same functionality as the mobile app. All of this work done within 6 months.
Project Details
Timeline: 30 weeks (ongoing)
Team: 2 UX Designers, 1 Director, 1 Producer
UXPhases: Scoping to Visual Design
Touchscreen Experience
This was the first part of the project and probably the most challenging. In order to get to market quickly, Electrify America needed to work with 4 different manufacturers with varying technologies and different aspect ratios for their touchscreens.
Touchscreen Flows
One of the challenges of this project was working with through our client with the manufacturers of the charger units. We (unfortunately) didn't have direct access to them and instead had to rely on our client to stand in as a proxy. Working closely with our client, we built this flows to ensure all of the screens and logic were correct before delivering to the manufacturers.
Mobile App
The mobile app was designed to be consistent with the touch screen, not just on a visual level but also display the same charging information for your car that you would see at the charger.
Flow for Signing Up on Mobile
Portal Experience
Similar to the Mobile app the Portal experince needed to be fully functional. Including searching and locating a charger site, checking the status of indivisual chargers, getting direction and managing your account.
Sign up flow for Portal
Style Guide
The branding work from Electrify America was done by another agency, but we extended the style guide to include the branding guidelines as well as add mobile and desktop specific UI elements.
